Overview
The Bachelor of Science in Retail and Fashion Merchandise is an undergraduate programme covering how fashion products are planned, sourced, priced, promoted and sold. It combines commercial analysis with understanding of products, customers and supply chains.
What students study
Common areas include textiles, fashion products, buying, merchandising, retail operations, consumer behaviour, visual merchandising, marketing, e-commerce, costing, inventory and analytics. Store studies, range plans, projects and internships build practical knowledge.
Duration and study options
The programme is commonly three or four years full time. Compare retail software, industry briefs, data training, internships, field visits, portfolio work and whether the curriculum covers both physical and digital retail.
Eligibility and admission
Applicants generally need Class 12 or equivalent, often from any stream, under the institution’s marks and other conditions. Selection may use qualifying marks, aptitude tests, interviews and other published criteria.
Career and further study
Graduates enter merchandising, buying support, retail operations, e-commerce, visual merchandising, sourcing, category support and fashion marketing. Options include fashion management, retail, marketing, supply chain, MBA, analytics and design strategy.
Student checklist
Before applying, compare the syllabus, recognition or regulatory approval where applicable, delivery mode, fees, practical training, entrance requirements and placement support. Always confirm the current rules with the university or admission authority.
Important: Course structures, duration, eligibility and professional recognition can vary by university, specialisation and academic year. Use this overview for planning and verify the latest prospectus before applying.